Berkovish
Black-and-white portrait of David Berkovish with his arms behind his head

Welcome to my website. I am David Berkovish.
Brand consultant, strategist & designer.
Israeli Advertising Awards winner.
Creator of advtees, an adventure bike t-shirt brand.
Tattoo artist, bass player, adventure bike rider, family man.

What I do

One on one

Consultancy

I'm looking for founders and CEOs at a crossroads. Checking where you stand, questioning the direction, or hunting for the next idea. You know what one experienced creative mind from outside can do: open different angles, ask the uncomfortable questions, and make the next step clear. The mirror session: a straight and unsoftened reflection of where your brand, your messages and your business stand. Sometimes one session is all it takes. Sometimes it's the beginning of a longer road.

The full process

Branding

I'm looking for startups that raised their round and are ready to level up. You stand next to big international brands, and you need more: a sharper edge, a story told deeper, a voice that sounds like no one else. That is the full process: strategy and story first, then the visual identity that carries them. The logo, the colors, the typography, the design language of every touchpoint that meets your people: website, deck, product, campaign. All of it in one hand: the pilot's view from high above, down to the last pixel.

Let's think together

Selected Case Studies

CYBER

KTrust logo with the tagline Proactive K8s Security on a purple background

KTrust - Kubernetes security

KTrust provides Continuous Red Teaming and attacker-focused exposure validation for Kubernetes environments, an automated CTEM platform that maps attack paths, validates exploitable exposures, visualizes network flows and translates attacker behavior into actionable mitigation recommendations. For this branding project I positioned KTrust as the enterprise partner for security teams that need continuous, research-driven protection for dynamic Kubernetes clusters. The work framed a clear value story (what KTrust proves vs. what other tools merely surface), tightened messaging for CISO/DevOps audiences, and shaped a restrained visual language that communicates technical credibility, clarity and operational urgency.

Hi Tech

Google Escape Bus driving along a tree-lined road

Google Escape Bus

Google Escape Bus is the world's premiere and most technologically savvy mobile escape room. Harnessing the energy behind the latest global rage of escape rooms, the Google Escape Bus creates an immersive escape room experience on wheels, bringing the adventure to you. Participants collaborate to unearth clues and solve problems throughout the room with the help of Google's suite of popular apps. We served as a proud partner on this exhilarating project from the ground up, creating the project concept, design, and branding.

Pro Bono

Film still of footballers and children in team kits walking through a stadium tunnel

Pro Bono for the Kidnapped Children

This project was a pro bono initiative I created in response to the tragic kidnapping of Israeli children. The film was produced in collaboration with the Israel Football Association, the Israeli National Football Team, and the production company Og Productions. At that time, I was deeply involved in producing content for Israeli public diplomacy. One day, I initiated a Zoom meeting with two friends, Yosef Berkovich and Shahar Piller, where together we shaped the idea for the film. The film quickly became viral both in Israel and worldwide, turning into one of the most viral campaigns ever created in Israel. It went on to win First Place at the 2024 Israeli Advertising Awards.

Food & Beverage

Bazooka Joe comic packaging designs on a yellow background

STRAUSS ELITE

What brand brings back childhood memories more than Bazooka? We grew up with it. We loved it. The iconic bubblegum brand possesses a unique and powerful identity that goes far beyond the branding on its package. With our fond memories of its corny jokes, fortunes, and "Did you know" facts, Bazooka is the bubblegum of our childhood. We partnered with this iconic brand, generating hundreds of new jokes and designing fresh packaging so Bazooka can continue to make memories with a new generation of consumers.

More case studies

Let’s talk.

david@berkovish.com +972 52 266 9135